Australian Made, built with manufacturers

MaXXflow was designed with manufacturers who helped shape what it does. It's Australian Made, and backed by engineers, consultants and trainers who understand manufacturing.

MaXXflow started with manufacturers telling us the same story

For more than 35 years, Central Innovation has worked alongside engineering, design and manufacturing businesses. Over that time we kept seeing the same thing: businesses ready to improve how they planned production, held back by disconnected systems, manual processes, spreadsheets, whiteboards and critical knowledge sitting with a few individuals.

The obvious answer, an enterprise system, often wasn't one. As our Managing Director, Shannon Reshno, puts it, smaller manufacturers kept describing products that were "too complex, too expensive and required resources they simply didn't have." Many found enterprise systems demanded more complexity, cost or disruption than they could take on.

So we built MaXXflow: our own software, drawing on decades of experience of how manufacturers actually work.

Built with manufacturers, not for them

We didn't design MaXXflow behind closed doors. Manufacturers were involved from the outset through interviews, customer advisory boards and ongoing development partnerships. They identified the functionality they needed, explained where their existing systems fell short, and defined the business outcomes the platform had to deliver.

Their input set the priorities: the information manufacturers need to run their business, with an emphasis on usability and adoption. A planning platform has to work for the people managing daily operations, including businesses with limited internal IT resources. Customer feedback has guided MaXXflow from the beginning, and it continues to inform how its workflows and capabilities develop.

We listened to the customer voice. We invited a number of our key customers into the development process. They told us what functionality they needed, how it should work and what business outcomes it needed to deliver.
Shannon Reshno
Managing Director, Central Innovation

Australian Made, and certified as such

MaXXflow is Australian Made. It forms part of Central Innovation's Australian Made and Owned-certified technology portfolio. The certification reflects an investment in a locally developed product, backed by local expertise.

Australian Made tells you where MaXXflow was built and who stands behind it. It isn't a limit on who it's for. Central Innovation serves customers in Australia, New Zealand and more than 100 countries.

The work has been recognized beyond our own customers, too. In 2026, Central Innovation was named a finalist for Advanced Manufacturing Excellence at the Endeavour Awards, for work including MaXXflow, MaXXlink and #Task.

Backed by people who understand manufacturing

MaXXflow is built by a local team and supported by engineers who understand manufacturing. Behind it is the wider Central Innovation team of engineers, product specialists, consultants and trainers.

Our capabilities extend well beyond the software: systems integration, consulting, education, implementation and technical support. That matters because a new system changes how people work, and we support that change as well as the technology. People need to understand the information in front of them and how it fits their daily responsibilities.

And your data stays with you. Cloud and security covers how MaXXflow is delivered and protected.

Your implementation team knows manufacturing

When you implement MaXXflow, you work with a team that has manufacturing, engineering, implementation and support experience. We provide local implementation, product guidance, training and support.

Many manufacturers don't just need software access. They need help translating their current process into a better workflow, deciding what to implement first, working out which data matters, and avoiding an overcomplicated rollout. For a business without a large internal IT or process-improvement team, that help is often what makes the difference. The product and the way it's implemented create the value together.

Because implementation, training and support come from one partner, you don't have to explain your business again to a new provider at each stage.

Questions about who's behind MaXXflow

Is MaXXflow Australian Made?

Yes. MaXXflow is Australian Made and forms part of Central Innovation's Australian Made and Owned-certified technology portfolio. It was developed through direct engagement with manufacturers and product specialists.

Who supports us during and after implementation?

Central Innovation provides implementation, product guidance, role-based training and support, from a team with manufacturing, engineering, implementation and support experience.

Do we need our own IT team?

No. MaXXflow is designed for manufacturers without an IT department. You do need clear business ownership of your process and data, which Roles and ownership explains.