Australian and New Zealand manufacturers know what “good” looks like: connected data, real-time visibility, fewer surprises, and decisions made on evidence—not guesswork. The challenge is that many Industry 4.0-style systems are still too expensive, too complex, or too heavy to adopt—especially for smaller operations.
That’s the gap MaXXflow is built to close. Developed by Central Innovation, MaXXflow is a completely new MRP solution designed to help manufacturers plan materials and production with confidence, while improving end-to-end visibility across procurement, scheduling, and supply timelines.
At its core, an MRP system measures, predicts and calculates what you need to buy, when you need it, and what you can build—linking materials procurement and production scheduling so teams can reduce delays and tighten control over time and cost. MaXXflow extends that with clear operational data observability across the manufacturing workflow—giving operations and finance a single view of what’s happening, what’s at risk, and what needs a decision.
Central Innovation leaders Damien Davis (General Manager, Data Solutions) and Chatura Elkaduwa (Head of Technical & Product Development) described MaXXflow as a deliberately practical solution for the realities of SME manufacturing. As Elkaduwa put it: “MaXXflow MRP has been designed with, and for, manufacturers… to make transformational technology accessible to SMEs at a very sensible price, with a low-friction, easy-to-adopt approach.”
Davis highlighted the key blocker MaXXflow is targeting: adoption. “Many cite overwhelmingly complex products… and many don’t have the IT skills in-house to own and support them.” That’s why MaXXflow has been developed with a minimalist product philosophy—built to deliver what SMEs actually need to run planning and execution, without requiring an internal IT department to keep it running.
The product development approach has been equally grounded. Central Innovation worked directly with manufacturers through customer advisory and ongoing engagement—using real-world feedback loops to validate requirements, usability, and value. The result is an AI-augmented MRP experience that supports fast situational awareness (including capacity visibility and constraints), paired with AI process management and predictive analytics to help teams spot risk earlier and act faster.
MaXXflow is delivered as SaaS and hosted in Azure, with a low-friction onboarding approach intended to support smaller operations while still scaling to more complex, multi-campus environments over time.
Industry demand is trending the right way for modern MRP. Industry Update cited forecasts that the Australian MRP software market will grow through 2025–2033, projecting around US$211m by 2030 (about 3.6% CAGR), driven by smart manufacturing demand and Industry 4.0 initiatives.
Early access: Manufacturers are encouraged to join the waiting list now to be notified as MaXXflow becomes available in the coming months.
Originally posted on Industry Update here.